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American netizens are flocking to another Chinese App Xiaohongshu (Little Red Book). Will Xiaohongshu become the next Chinese social app banned in the US?

Last Updated: 21.06.2025 08:35

American netizens are flocking to another Chinese App Xiaohongshu (Little Red Book). Will Xiaohongshu become the next Chinese social app banned in the US?

What does this mean? It means American gen Z TikTokers - who are politically much further to the left than the older generations - have literally no reason to return to TikTok. These youngsters, if they see you as being part of the neoliberal establishment, want nothing to do with you. Do you understand?

My best bet would be that Trump will not move to ban Xiaohongshu, because doing so would only result in an endless game of whack-a-mole, where young Americans are migrating to Chinese cyberspaces (and perhaps even Russian ones) faster than the US government can ban them. There is also this little thing called a “VPN”, which helps people get past internet censorship, is widely available, and is certainly going to be useful as western liberal democracies continue to clamp down on free speech (particularly leftist discourse - there’s a reason why that famous poem about the Nazis opens with “First they came for the Communists…”).

They hate Israel, the US government, Meta and X with a burning passion. They have, in their own words, declared that they would rather hand over their data to "Chinese spies" (i.e. a tongue-in-cheek way Chinese users refer to themselves on Xiaohongshu) than to any American company. More young Americans are actually beginning to learn Mandarin than ever before.

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Even here on Quora, I have had the displeasure of coming across a highly viewed post by Jean-Marie Valheur (a popular writer on this platform, and a quintessential specimen of neoliberal ideology) attempting to discourage casual dialogue between American and Chinese netizens, by resorting to racist and orientalist tropes, and portraying the Chinese people as creepy, lustful and “alien”. It’s a very typical smear tactic known as “poisoning the well”. You can check my response to him in the link below.

What happens when the neoliberals fail to beat China fair and square? Well, they play dirty. Anything from declaring Chinese entities or products to be a threat to US national security (including things like Chinese refrigerators and garlic), to kidnapping a Chinese CEO's family member (like they did with Huawei's Meng Wanzhou).

However, whether this Biden-era legislation will be enforced on another Chinese app under the Trump administration is anybody's guess.

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‘Certain ties do exist between the Chinese people and the American people. Through their joint efforts, these ties may develop in the future to the point of the "closest friendship". But the obstacles placed by the Chinese and U.S. reactionaries were and still are a great hindrance to these ties. Moreover, because the reactionaries of both countries have told many lies to their peoples and played many filthy tricks, that is, spread much bad propaganda and done many bad deeds, the ties between the two peoples are far from close.’ ~ Mao Zedong

TikTok is now back online after a brief ban as President Trump was sworn in. However, much like in the tale of Izanagi and Izanami in Japanese mythology, or Stephen King's Pet Sematary, those who are brought back from the dead often become horrid and twisted manifestations of their former selves. Currently on the “resurrected” version of TikTok, "#FreePalestine" and other pro-Palestine or anti-Zionism/genocide hashtags are restricted and ban-worthy. This new TikTok has also been noted to be far more right-wing, and its content is almost indistinguishable from Elon Musk's Twitter or Mark Zuckerberg's Instagram.

The youths of America know this. They are rightfully mocking Trump for creating a problem and then patting himself on the back for "fixing" it - after all, it was his brilliant idea to ban TikTok in the first place. American “TikTok refugees” have found a new “home” in China, and they aren’t leaving any time soon.

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They literally feel more at home on Xiaohongshu, a fully Chinese app. Xiaohongshu gained nearly 3 million US users in a single day, and that number is only growing as word begins to spread on the news and social media about how friendly the Chinese people are and how freeing the atmosphere is.

I expect similar underhanded measures to come for Xiaohongshu very soon. There are already signs of something major in the works. Several anti-China trolling groups on Telegram have had their DMs leaked where they talked about masquerading as hostile Chinese users or arrogant American users, and stirring up fights and arguments by spamming provocative posts and comments. Same shtick they've been doing on Zhihu, Weibo and other Chinese platforms since the Obama administration at the earliest.

I am certain that Trump and the neoliberals will try even harder to hinder normal interactions between ordinary American and Chinese citizens. And it is in these trying times when I feel inclined to remind everyone of a timeless piece of wisdom from decades ago -

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See:

Technically speaking, the controversial “Protecting Americans from Foreign Adversary Controlled Applications Act” - which was tailor-made to ban TikTok - does apply to Rednote/Xiaohongshu as well.

We the people of the world have more in common than we realise. Remember that, and remember who your real enemies are.

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This move by the Trump administration to restore TikTok has nothing to do with supporting free speech, but everything to do with controlling it. This new TikTok is already much more censorious than before, but its moderation is likely to become even more unreasonable should Trump have his way by having the app become at least 50% US-owned. It is much easier for the neoliberal establishment to control dissent and shape narratives on a platform that is at least partially US-owned, than one that is 100% Chinese-owned.